چگونه مدیر خود را برای خرید نرم‌افزار CRM متقاعد کنیم

چگونه مدیر خود را برای خرید نرم‌افزار CRM متقاعد کنید؟

نیلوفر تخشا | بهمن 7, 1396 | Crm مدیریت ارتباط با مشتری | 2,456 دیدگاه

همان‌طور که در مقاله‌ی قبلی بررسی کردیم ، نرم افزار مدیریت ارتباط با مشتری کسب و‌کار شما را متحول می‌کند ، اما لازم است به مدیر خود ثابت کنید این نرم‌افزار ارزش صرف هزینه و سرمایه‌گذاری دارد.

در این مقاله بررسی می‌کنیم چگونه مدیر خود را برای داشتن نرم‌افزار مدیریت ارتباط با مشتری متقاعد کنید.

1.شواهد جمع‌آوری کنید:

لازم است نیازهای سازمان را مورد بررسی قرار دهید و دقیقا ارزیابی کنید با داشتن یک نرم‌افزار CRM به کدام نیاز سازمان پاسخ می‌دهید . زیرا زمانی که می‌خواهید مدیر خود را قانع کنید، اگر شواهد و دلایلی که بیان گر لزوم این نرم‌افزار است ارائه دهید، امکان موفقیت‌تان بالاتر می‌رود.

اگر ندانید CRM چگونه به کسب و‌کار شما کمک می‌کند و نتوانید دلایل قانع‌کننده‌ای ارائه دهید، نمی‌توانید مدیر خود را برای چنین تصمیمی متقاعد کنید.

بر اساس توصیه یکی از بنیان‌گذاران شرکت نرم‌افزاری بهره‌وری فروش Ambition در قدم اول برای جمع‌آوری شواهد، به سراغ تیم فروش بروید و در مورد قیف فروش و میزان موفقیت آنها در ردیابی فرصت‌های جاری پرس‌و‌جو کنید و بر اساس پاسخ‌های اعضای تیم فروش می‌توانید مستنداتی تهیه کنید و در آن دقیقا توضیح دهید که ویژگی‌های CRM برای حل کدام مشکلات کاربرد دارند و روند فعالیت‌های تیم فروش را چگونه تسهیل می‌کنند.

بعد از آن به سراغ شرکت‌هایی که در حال حاضر از CRM استفاده می‌کنند بروید. نقاط قوت و ضعف نرم افزار و نتایجی که از آن گرفته‌اند را بررسی کنید. مزیت‌های پیاده‌سازی CRM در آن سازمان‌ها را به مستندات خود اضافه کنید.

2.تجزیه تحلیل هزینه – سود آماده کنید:

در گام بعدی، ارائه‌ی گزارشی مبنی بر این‌که با استفاده از نرم‌افزار CRM چه تأثیری در صرفه‌جویی هزینه‌ای و زمانی و همچنین افزایش درآمد سازمان دارد، در متقاعد کردن مدیرتان تاثیر شگرفی خواهد داشت. به‌عنوان مثال ممکن است بر اساس تخمینی که می‌زنید با استفاده از CRM، حجم معاملات 20 درصد افزایش داشته باشد. بنابراین با توجه به میانگین معاملات تیم فروش در یک روز، گزارشی تهیه کنید که CRM تا چه میزان می‌تواند درآمد شما را افزایش دهد.

بعد از آن لازم است هزینه نرم‌افزار را محاسبه کنید که شامل هزینه استقرار، راه‌اندازی و پشتیبانی نیز می‌شود. در نهایت می‌توانید نرخ بازگشت سرمایه (ROI) را محاسبه کنید.

3.گزارش‌ها و تحلیل‌ها را ارائه دهید:

بعد از آن‌که اطلاعات لازم را از تیم فروش جمع‌آوری کردید و در مورد درآمد و هزینه‌ها تخمین زدید، زمان ارائه به مدیر فرا رسیده است.

اما برای آن‌که احتمال موفقیت‌تان در این کار بالا برود، بهتر است کمی با مهارت‌های مذاکره نیز آشنایی داشته باشید چراکه نحوه ارائه و چگونگی توضیح جزئیات و جوانب خرید این نرم افزار کاملا بستگی به شناخت شما از مدیرتان دارد.

4. نسخه آزمایشی نرم‌افزار را استفاده کنید:

اما چنانچه با این راهکارها نتوانستید مدیر خود را قانع کنید، پیاده‌سازی آزمایشی CRM را پیشنهاد دهید.

بیشتر CRM‌ها یک دوره آزمایشی رایگان 30 روزه دارند، بنابراین می‌توانید همه ویژگی‌های آن را امتحان کنید و همه جوانب آن‌را بدون هیچ هزینه‌ای بسنجید. در واقع با این روش پیش از آن‌که مدیرتان تصمیم‌گیری نهایی را انجام دهد، با تست آزمایشی نرم‌افزار به او نشان می‌دهید که چه میزان بهره‌وری شرکت با افزایش درآمد، بالا می‌رود. بدین صورت در نهایت می‌توانید مدیر خود را برای خرید CRM متقاعد کنید.

 

منبع: وبلاگ pipedrive

Share Button

پست های مرتبط

درباره نویسنده

نیلوفر تخشا

2,456 Comments
  1. minecraft پاسخ دادن

    Great article! This is the type of info that are supposed
    to be shared across the internet. Disgrace on Google for now not positioning this publish higher!
    Come on over and discuss with my website . Thank you =)

  2. minecraft پاسخ دادن

    Unquestionably believe that that you stated.
    Your favourite reason seemed to be at the net the
    easiest thing to be aware of. I say to you, I definitely get irked while
    other people think about concerns that they plainly don’t know about.
    You controlled to hit the nail upon the highest and also
    outlined out the entire thing with no need side-effects , other folks could take a
    signal. Will probably be back to get more. Thanks

  3. minecraft پاسخ دادن

    I really like it when individuals come together and share views.

    Great website, keep it up!

  4. minecraft پاسخ دادن

    Thanks for sharing your thoughts on minecraft. Regards

  5. minecraft پاسخ دادن

    Its like you read my mind! You seem to know so much about this, like you wrote the book in it or
    something. I think that you could do with some pics to drive the message home a bit, but other than that, this
    is fantastic blog. A great read. I will definitely be back.

  6. minecraft پاسخ دادن

    Hey there would you mind letting me know which hosting company you’re working with?
    I’ve loaded your blog in 3 completely different web browsers and
    I must say this blog loads a lot faster then most.
    Can you recommend a good hosting provider at a reasonable price?
    Cheers, I appreciate it!

  7. minecraft پاسخ دادن

    hello!,I like your writing very so much! share we keep up a correspondence extra about
    your article on AOL? I need a specialist in this space to resolve my problem.
    May be that’s you! Having a look ahead to peer you.

  8. minecraft free download 2018 پاسخ دادن

    Thanks on your marvelous posting! I certainly enjoyed reading it, you can be a great author.I will
    remember to bookmark your blog and will eventually come back in the foreseeable future.
    I want to encourage yourself to continue your great job,
    have a nice afternoon!

  9. minecraft free download 2018 پاسخ دادن

    It’s hard to find educated people in this particular
    subject, but you seem like you know what you’re talking about!
    Thanks

  10. minecraft free download 2018 پاسخ دادن

    I’m impressed, I have to admit. Seldom do
    I come across a blog that’s both equally educative and engaging, and
    let me tell you, you have hit the nail on the head. The problem is an issue that not enough people are
    speaking intelligently about. Now i’m very happy that I came across this during my search for something concerning this.

  11. minecraft free download 2018 پاسخ دادن

    I am really enjoying the theme/design of your web site.
    Do you ever run into any internet browser compatibility issues?
    A couple of my blog readers have complained about my blog not working correctly in Explorer but looks great in Firefox.
    Do you have any solutions to help fix this issue?

  12. minecraft free download 2018 پاسخ دادن

    It’s actually a cool and useful piece of info. I’m glad that you simply shared this helpful info with us.
    Please keep us up to date like this. Thank you for sharing.

  13. tinder dating site پاسخ دادن

    Howdy! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?

    My site looks weird when browsing from my iphone. I’m trying to find a theme or plugin that might be able to
    correct this issue. If you have any suggestions, please share.
    Cheers!

  14. minecraft secret free download پاسخ دادن

    Hi! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche.
    Your blog provided us beneficial information to
    work on. You have done a outstanding job!

  15. minecraft secret free download پاسخ دادن

    I was recommended this website by my cousin. I’m not sure whether this
    post is written by him as nobody else know such detailed about my problem.

    You’re wonderful! Thanks!

  16. Health Benefits of Coconut Oil پاسخ دادن

    Hi there! I just want to offer you a big thumbs up for
    the great info you’ve got here on this post. I’ll
    be returning to your blog for more soon.

  17. Benefits of Coconut Oil پاسخ دادن

    Have you ever thought about creating an e-book or guest authoring
    on other blogs? I have a blog based upon on the same ideas you discuss and would love
    to have you share some stories/information. I know my visitors would enjoy your
    work. If you are even remotely interested, feel free to send me an e mail.

  18. Benefits of Coconut Oil پاسخ دادن

    I’ve been exploring for a little for any high-quality articles or
    weblog posts in this kind of space . Exploring in Yahoo I finally
    stumbled upon this web site. Studying this information So i’m satisfied to
    express that I have a very just right uncanny feeling I found out exactly what I needed.

    I so much undoubtedly will make sure to do not disregard this website and give it a glance regularly.

  19. Benefits of Coconut Oil پاسخ دادن

    Just want to say your article is as astonishing.

    The clearness to your publish is simply excellent and that i
    could assume you’re knowledgeable on this subject.

    Well along with your permission let me to seize your feed to stay updated with imminent post.
    Thank you a million and please continue the rewarding work.

  20. zvodret iluret پاسخ دادن

    My programmer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on a variety of websites for about a year and am worried about switching to another platform. I have heard good things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any help would be greatly appreciated!

  21. Sammie Decenzo پاسخ دادن

    Yeah bookmaking this wasn’t a bad decision outstanding post! .

  22. Benefits of Coconut Oil پاسخ دادن

    My brother recommended I might like this website. He was entirely right.

    This post truly made my day. You can not imagine
    simply how much time I had spent for this info! Thanks!

  23. quest bars cheap پاسخ دادن

    Excellent, what a web site it is! This web site presents
    helpful facts to us, keep it up.

  24. quest bars cheap پاسخ دادن

    It’s a shame you don’t have a donate button! I’d without a doubt
    donate to this outstanding blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my
    Google account. I look forward to fresh updates and will talk about this site with
    my Facebook group. Chat soon!

  25. quest bars cheap پاسخ دادن

    Thanks , I have recently been searching for info about this subject for ages and yours is the best I
    have came upon so far. But, what about the bottom line?

    Are you certain concerning the supply?

  26. descargar facebook پاسخ دادن

    Descargar facebook http://twitter.com/descargar_hq descargar facebook
    Hello to every one, because I am genuinely eager of reading this website’s post to be updated regularly.
    It consists of fastidious material. Descargar facebook http://twitter.com/descargar_hq descargar facebook

  27. Quest Bars Cheap پاسخ دادن

    When I initially left a comment I appear to have clicked on the
    -Notify me when new comments are added- checkbox and now
    whenever a comment is added I recieve four emails with the same comment.
    There has to be a way you can remove me from that service?
    Cheers!

  28. Quest Bars پاسخ دادن

    Hello, i think that i saw you visited my web site thus i came to “return the favor”.I’m attempting to
    find things to improve my site!I suppose its ok to
    use a few of your ideas!!

  29. What Equipment is Needed for Sling TV پاسخ دادن

    Attractive section of content. I just stumbled upon your web site
    and in accession capital to assert that I get
    in fact enjoyed account your blog posts.
    Anyway I will be subscribing to your augment and even I achievement you access consistently
    rapidly.

  30. Sling TV پاسخ دادن

    Hi to all, for the reason that I am in fact eager of reading this weblog’s post to be updated
    on a regular basis. It consists of pleasant information.

  31. Sling TV پاسخ دادن

    Your method of explaining all in this paragraph is really pleasant,
    all be capable of simply be aware of it, Thanks a lot.

  32. Sling TV پاسخ دادن

    Thanks for finally talking about >چگونه مدیر
    خود را برای خرید نرم‌افزار CRM متقاعد
    کنید؟ – نوماتک <Loved it!

  33. What Equipment is Needed for Sling TV پاسخ دادن

    Hi there colleagues, nice post and good urging commented here, I
    am really enjoying by these.

  34. sling tv coupons and promo codes for november 2018 پاسخ دادن

    Sling tv coupons and promo codes for november 2018
    Woah! I’m really enjoying the template/theme of this
    website. It’s simple, yet effective. A lot of times it’s difficult to
    get that “perfect balance” between user friendliness and visual appearance.
    I must say you’ve done a great job with this.
    In addition, the blog loads very fast for me on Safari.
    Outstanding Blog! Sling tv coupons and promo codes for november 2018

  35. What Equipment is Needed for Sling TV پاسخ دادن

    WOW just what I was looking for. Came here by searching for What Equipment
    is Needed for Sling TV

  36. What Equipment is Needed for Sling TV پاسخ دادن

    I could not refrain from commenting. Very well written!

  37. What Equipment is Needed for Sling TV پاسخ دادن

    You actually make it seem so easy with your presentation but
    I find this topic to be actually something which I think I would never understand.
    It seems too complicated and very broad for me.
    I am looking forward for your next post, I will try to
    get the hang of it!

  38. What Equipment is Needed for Sling TV پاسخ دادن

    I think this is one of the most important information for me.
    And i’m glad reading your article. But wanna remark on some general things,
    The site style is great, the articles is really great :
    D. Good job, cheers

  39. descargar facebook پاسخ دادن

    Good day! I could have sworn I’ve been to this site
    before but after checking through some of the post I realized it’s new to me.
    Anyhow, I’m definitely happy I found it and I’ll be
    bookmarking and checking back frequently!

  40. Sling TV پاسخ دادن

    Hello to all, the contents existing at this website are really amazing for people knowledge,
    well, keep up the good work fellows.

  41. Sling TV پاسخ دادن

    I couldn’t resist commenting. Very well written!

  42. descargar facebook پاسخ دادن

    I just couldn’t go away your website before suggesting that I actually loved the standard info an individual provide to your guests?
    Is going to be again often in order to check out new posts

  43. Hank Riggs پاسخ دادن

    You’ve made some good points there. I looked on the internet for more information about the issue and found most individuals will go along with your views on this site.

  44. Shenita Castleman پاسخ دادن

    I could not resist commenting. Very well written!

  45. Jutta Korando پاسخ دادن

    Way cool! Some extremely valid points! I appreciate you writing this write-up and also the rest of the website is very good.

  46. Shonta Comeaux پاسخ دادن

    Greetings! Very useful advice within this post! It is the little changes which will make the greatest changes. Many thanks for sharing!

  52. Aaronambix پاسخ دادن

    http://ventolin.guru/ – ventolin hfa 90 mcg inhaler

  61. Aaronambix پاسخ دادن

    http://cipro.guru/ – cipro

  64. Aaronambix پاسخ دادن

    http://trazodone.network/ – trazodone

  69. Aaronambix پاسخ دادن

    http://antabuse.guru/ – antabuse

  78. Aaronambix پاسخ دادن

    http://zoloftonline.us.com/ – zoloft online

  86. Aaronambix پاسخ دادن

    http://tretinoincream.us.com/ – tretinoin cream 025

  90. BennyPeach پاسخ دادن

    source

  104. Aaronambix پاسخ دادن

    http://nolvadex365.us.com/ – nolvadex pill

  108. Bretttok پاسخ دادن

    retinol

  128. BennyPeach پاسخ دادن

    Clomid

  136. EvaSak پاسخ دادن

    buy levitra

  145. Aaronambix پاسخ دادن

    http://buyzoloft.us.com/ – price of zoloft

  165. Aaronambix پاسخ دادن

    http://hydrochlorothiazide12.us.org/ – Hydrochlorothiazide Visa

  186. Aaronambix پاسخ دادن

    http://buydiclofenac.us.com/ – generic diclofenac

  207. Aaronambix پاسخ دادن

    http://buybuspar.us.com/ – Buspar

  220. BennyPeach پاسخ دادن

    toradol

  225. Aaronambix پاسخ دادن

    http://acyclovir365.us.com/ – ACYCLOVIR ONLINE

  243. Aaronambix پاسخ دادن

    http://doxycycline2017.us.org/ – BUY DOXYCYCLINE

  260. Aaronambix پاسخ دادن

    http://nolvadex365.us.com/ – nolvadex cost

  277. Aaronambix پاسخ دادن

    http://valtrex365.us.com/ – valtrex

  292. Aaronambix پاسخ دادن

    http://colchicine247.us.com/ – generic colchicine

  298. MichaelInock پاسخ دادن

    alli

  308. Aaronambix پاسخ دادن

    http://ventolin2017.us.com/ – ventolin for sale

  324. Aaronambix پاسخ دادن

    http://buypropranolol.us.com/ – buy propranolol

  342. Aaronambix پاسخ دادن

    http://proventil.us.com/ – ORDER PROVENTIL

  344. CharlesSak پاسخ دادن

    prozac

  361. Aaronambix پاسخ دادن

    http://buysildenafil.us.com/ – sildenafil citrate 100mg tab

  382. Aaronambix پاسخ دادن

    http://cialischeap.us.com/ – Cialis Mail Order

  422. KimSak پاسخ دادن

    levitra buy

  436. KimSak پاسخ دادن

    buy levitra

  443. Aaronambix پاسخ دادن

    http://sildenafil100mg.cricket/ – sildenafil 100mg

  459. Aaronambix پاسخ دادن

    http://doxycycline365.us.com/ – Doxycycline

  471. Aaronambix پاسخ دادن

    http://clonidine.us.com/ – clonidine

  475. KimSak پاسخ دادن

    valtrex.com

  493. Aaronambix پاسخ دادن

    http://genericcelebrex.us.com/ – celebrex tablets

  496. BennyPeach پاسخ دادن

    Valtrex

  508. Aaronambix پاسخ دادن

    http://vpxl.us.com/ – cheap vpxl

  526. Aaronambix پاسخ دادن

    http://prednisolonebestchoice.com/ – prednisone prednisolone

  546. Aaronambix پاسخ دادن

    http://tadalafil03.us.com/ – tadalafil

  555. BennyPeach پاسخ دادن

    Levitra

  562. Aaronambix پاسخ دادن

    http://lisinoprilnorxprice.com/ – more bonuses

  583. Aaronambix پاسخ دادن

    http://valtrexcompareprices.com/ – valtrex without a prescription

  609. CharlesSak پاسخ دادن

    motilium

  616. KiaSak پاسخ دادن

    buy tadalafil

  618. Aaronambix پاسخ دادن

    http://cafergot365.us.com/ – buy cafergot